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Floki and TokenFi Forge Strategic Alliance with Legends League Cricket Teams, Targeting Over 700 Million Global Fans
In a groundbreaking move, Floki and TokenFi have joined forces with two major Legends League Cricket teams, the Manipal Tigers and the Bhilwara Kings, in a bid to captivate the attention of cricket enthusiasts worldwide.
This dynamic partnership marks a strategic foray into the vast market of over 700 million cricket fans, as Floki and TokenFi gear up for an aggressive marketing campaign.
As a significant facet of this initiative, Floki will serve as the back-of-shirt sponsor and primary upper-arm sponsor for the Manipal Tigers, while TokenFi will assume the same roles for the Bhilwara Kings. The collaboration extends beyond mere sponsorship, offering an array of marketing rights, ranging from robust social media promotions to exclusive signed merchandise.
The Legends League Cricket event, slated to unfold in India between November 18 and December 9, 2023, will be a focal point for Floki and TokenFi. The two cryptocurrency brands are set to feature prominently in 19 matches, ensuring repeated exposure to a global audience surpassing 700 million viewers.
TokenFi’s debut will be in the tournament’s opening match as the Bhilwara Kings face off against the India Capitals, while Floki will take the spotlight on November 20 during the Manipal Tigers’ clash with the Gujarat Giants.
A particularly noteworthy highlight will be the “clash of the tokens” event on November 24, where Floki and TokenFi will be featured across opposing teams as the Bhilwara Kings take on the Manipal Tigers.
This strategic move is poised to elevate the Floki and TokenFi brands into the mainstream consciousness in India and South Asia while solidifying their global legitimacy.
The Legends League Cricket matches, broadcasted across India, Pakistan, Sri Lanka, and Bangladesh, also enjoy extensive international coverage on platforms such as ESPN in the United States, BT Sport in the United Kingdom and Ireland, Kayo in Australia, and Etilsat in the MENA region.
Key Numbers about Legends League Cricket:
Reaches over 700 million cricket fans globally, with a primary focus on India and Asia.
Boasts an average TV rating 300% higher than any other international T20 league.
Attracts 250 million live viewers globally.
Draws over 450 million fans to ancillary Legends League Cricket content worldwide.
Holds a robust male audience (91%), predominantly aged 18–34, making it an ideal target demographic for crypto messaging.
Floki and TokenFi’s Additional Exposure:
Branding on match uniforms.
Perimeter branding for Floki.
Giant screen displays featuring Floki branding.
Social media integrations and mentions across multiple platforms.
Exclusive usage rights of player images, team logos, and more.
In conclusion, this strategic partnership not only positions Floki and TokenFi in front of a massive global audience but also marks a pivotal step toward establishing them as the preeminent cryptocurrency brands in the world. As the crypto market gears up for a bullish trend, this move is just one of many in the ongoing effort to solidify Floki and TokenFi’s prominence on the world stage.